Industry Leader ABB joins the Energy Efficiency Council 17 February 2022

The Energy Efficiency Council has welcomed ABB as its newest Industry Leader member. The move sees ABB join the EEC’s other Industry Leader members – ANZ, Epson, Schneider Electric, Siemens, Signify and Stiebel Eltron – in forming a deep strategic partnership with the Council, supporting its crucial work in unlocking the potential of smart energy management in Australia.

David Sullivan, Head of ABB’s Electrification Business in Australia said “For utilities and the construction, mobility and industrial sectors, decarbonisation and the responsible use of resources have moved to the top of the agenda. As a leader in industrial technology, we see tremendous opportunity working with EEC to educate both government and industry about the smart, sustainable and digital technologies that can enable energy efficiency and cut electric consumption and costs.”

Mike Briggs, Head of ABB’s Motion Business in Australia said “It’s estimated that around 300 million inefficient motors are in operation today, resulting in increased carbon emissions and monumental energy losses. Through joint initiatives with the EEC, we’ll be able to help the market understand, for example, that by pairing a motor with a variable speed drive in a pump, fan, or compressor application, power consumption can typically be reduced by 25%."

Energy Efficiency Council CEO Luke Menzel said “Improving operational efficiency is the cornerstone of any effective net zero strategy. This is ABB’s bread and butter; with deep expertise in digitalisation, electrification and optimisation they are a natural partner for the EEC. We’re looking forward to working with ABB to ensure that businesses right across the Australian economy have the information they need to cut emissions while improving their productivity and competitiveness.”


ABB is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries.

ABB Electrification is powering the future. With ever increasing urbanization and the world forging ahead to create a low-carbon future, ABB is supporting with digitally connected, ABB Ability™ enabled solutions and services.

ABB Motion keeps the world turning, while saving energy every day. Our pioneering drives, motors, generators products and integrated digital powertrain solutions are driving the low-carbon future for industries, cities, infrastructure and transportation. Through our global presence we are always close to our customers. We help them optimize energy efficiency, improve safety and reliability and achieve precise control.


Rob Murray-Leach
Head of Policy
T: 03 6069 6580
M: 0414 065 556